Sri Lanka Tourism Promotion Road Shows
 On the sidelines of the BITE 2012, Sri Lanka Tourism Promotion Road Shows were organized in Beijing and Tianjin.

The Sri Lanka Tourism Promotion Road Show in Beijing was held on June 14, 2012 (Thursday) at the Chinese People’s Association for Friendship with Foreign Countries, Beijing. A total of 21 leading Sri Lanka Tour Operators, 55 Chinese Tour Operators along with Mr. Yu Debin, Deputy Chairman of the Beijing Municipal Commission of the Tourism Development, Former Chinese Ambassador to Sri Lanka Mr. Jiang Qinzheng and Chinese Travel Media participated.  

The Sri Lanka Tourism Promotion Road Show in Tianjin was held on June 18, 2012 (Monday) at the Crystal Palace Hotel, Tianjin. A total of 18 leading Sri Lanka Tour Operators, 22 Chinese Tour Operators and Chinese Travel Media participated at the Road Show.  H.E. Mr. Ranjith Uyangoda, Ambassador of Sri Lanka to China and Dr. He Zhineng, Vice Director General of Tianjin Tourism Bureau graced the occasion as guest speakers.   A curtsey meeting between the H.E. the Ambassador of Sri Lanka and the Vice Director General of Tianjin Tourism Bureau was held at the Road Show. At the meeting, it was agreed that Tianjin Tourism Bureau will lead a Familiarization Tour to Sri Lanka along with a group of Travel Agents and Travel Media with a view to promote Sri Lanka Tourism in Tianjin

The Road Shows provided opportunities for One to One Business Meetings between Sri Lankan and Chinese Travel Operators. The Chinese media, who participated at the Road Shows, provided wide publicity for the events and Sri Lanka Tourism. A number of Sri Lankan Travel Operators have also established business networking / partnership with the Chinese Travel Operators for promoting and expanding their businesses in the Chinese market through these tourism promotional Road Shows. 


Since 2005, Chinese tourists’ arrival in Sri Lanka has been in increasing trends except in 2007, 2008 and 2009. In 2011 a total of 16,308 Chinese had visited Sri Lanka. It was 56.4% higher than of 2010, which was 10,430 Chinese Tourists. During the period of January – May 2012, a total of 8,395 Chinese tourists arrived in Sri Lanka, which is 12% growth over the corresponding period of 2011 and it is also the 30% of the set target for 2012.


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